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How Great Sales and Marketing Can Level Up Your Accounting Business with Tyler Clark

How Great Sales and Marketing Can Level Up Your Accounting Business with Tyler Clark

FromCFO Weekly


How Great Sales and Marketing Can Level Up Your Accounting Business with Tyler Clark

FromCFO Weekly

ratings:
Length:
36 minutes
Released:
Nov 15, 2022
Format:
Podcast episode

Description

An accounting firm deals with the client's numbers only, right? So reaching new clients and retaining them shouldn't be that much of a problem. After all, they need your services to keep everything in order. Though that’s partially true, even in the accounting space, the competition is high, and you need to cut through the noise and get in front of your dream customers to succeed. Funnily enough, Tyler Clark believes accounting businesses can do just that with the help of a well-established sales and marketing strategy.

Tyler Clark is the Co-Founder of DreamFirms, a company that works with entrepreneurial accountants to build the accounting firms of their dreams. After working with thousands of accountants, Tyler knows what works and what doesn’t in today's fast-paced digital age. Before DreamFirms, Tyler was the Co-Founder of America’s Choice Bookkeeping, and Tax and Digital Marketing Strategist at New Clients Incorporated.

In this episode, we discuss:

-The first-ever marketing and sales consulting firm for accounting professionals
-How DreamFirms help accounting firms build their dream businesses
-Traditional versus modern marketing methods
-How to ensure the timing is right for your marketing strategy
-What good content looks like in the accounting space

Presented by Personiv

https://insights.personiv.com/cfo-weekly
Released:
Nov 15, 2022
Format:
Podcast episode

Titles in the series (100)

Looking to build an efficient accounting team so you can focus on strategy and business growth? As the role of the CFO changes to include long-term performance-driver, all-knowing technology expert and full-company strategic guide, more and more accounting leaders are left overwhelmed. Join us as we talk to CFOs, Controllers and other industry veterans who share their expertise on how to streamline accounting processes, create established efficiency and move to a data-driven model, allowing you to tackle what matters. CFO Weekly is brought to you by Personiv, a high-quality, people-powered solution to all of your accounting needs. From procure-to-pay and order-to-cash to record-to-report, and from transactional to Controller-level support and more. Personiv goes above and beyond to get results with a team as small as one in our offshore, cost-saving model.