On this episode, I’m speaking with Sydney Webber, Marketing Lead at Updater, where she focuses on B2B marketing to multifamily operators.
Sydney has a decade of multifamily experience, with the majority being in marketing on both the operator and vendor sides. She is passionate about telling customer stories and building scalable, repeatable playbooks that empower scrappy teams to do less with more.
In 2022, her podcast, Renter Obsessed, won the Platinum DotComm award and was the first official podcast of the Multifamily Social Media Summit. Sydney’s shared marketing strategies as a mainstage speaker at multiple AIM conferences and has been featured in Globe Street, Multifamily Insiders, and Multihousing News.
Related links for this episode:

Updater - https://updater.com/
Sydney on LinkedIn - https://www.linkedin.com/in/sydneywebber/
Life After Leasing Podcast - https://www.lifeafterleasing.com/
Revyse How-To Guide - https://revyse.com/articles/how-to-gather-b2b-software-reviews-in-multifamily-and-what-to-do-with-them
Growth Hacker (Book) - https://amzn.to/3P1WT9v
Founder Brand (Book) - https://amzn.to/44t03Zz
Maybelline Ads - https://www.borninspace.com/maybelline-adds-giant-eyelash-to-buses-trains-drives-under-giant-mascara-brush/
Away Luggage TikTok - https://www.tiktok.com/t/ZT8YVF4yY/

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