In episode four of Touch of Truth, Taj Reid, Edelman’s Global Chief Experience Officer, joins host Jackie Cooper to share his story, moving at the speed of your audiences’ needs, why it’s okay to be too nice, and his work with Mighty Dream, a new creative advocacy agency collaboration with Grammy-winning producer, Pharrell Williams. During the discussion, Reid also four-part mental model for how to create meaningful experiences and why the trifecta of art, innovation, and empathy are the codes that we need to change things. Subscribe to Touch of Truth on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.Follow our host on Twitter: @JackiePRCooperAnd if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.