In this episode of Behind the Membership I'm talking with Janet Murray, PR and marketing strategist and owner of The Studio membership. Janet has actually built a whole ecosystem around her membership, providing a natural progression through a different range of services and products including books, live events, consulting and mastermind groups. Here we dive into the role The Studio has in Janet's business, and how the membership has evolved and expanded over the last few years, actually resulting in a current rebrand and a restructuring. We also look at why customer care is vital and some of the things Janet is doing differently to help with both attracting new members and keeping existing members, including the use of open days, reset and exit calls.