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    Commercial Frameworks and the Future of Cricket - Christina Matthews, WACA

    Commercial Frameworks and the Future of Cricket - Christina Matthews, WACA

    FromSports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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    Commercial Frameworks and the Future of Cricket - Christina Matthews, WACA

    FromSports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

    ratings:
    Length:
    42 minutes
    Released:
    Sep 12, 2023
    Format:
    Podcast episode

    Description

    Christina Matthews from Western Australian Cricket Association chats about the importance of commercial frameworks, the role of social media during COVID-19, and the growth of women's sports in this Sports Geek interview with Sean Callanan. A great listen for anyone interested in sports administration and marketing, as well as the future of women's sports. Show notes - https://sportsgeekhq.com/podcast/christina-matthews-western-australian-cricket-association
    Released:
    Sep 12, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.