Around 2013, I completely tapped out my market. I was photographing luxury weddings for $15,000-$20,000 - but could only do 25 a year (due to travel).  I was also hosting in-person educational events and creating digital products for other photographers.I wanted to do MORE… but I knew I needed to shift my strategy to scale (because there is only one of me!)So I did a business audit. I’m not gonna lie to you… It wasn’t the MOST FUN. You wanna know what IS fun? Running a growing business that serves people well, is profitable, and provides a way for me to sip on frosty beverages on a beach vacation whenever I want to! But the only way to do that was to do a business audit. So I buckled down and did it. Click play to hear the six-step audit framework I’ve developed and how you can implement it right away… I promise you’ll be glad you did!  [00:02:18] Why auditing your business strategy is important for long-term growth.[00:04:41] The importance of revisiting your goals and aligning them with your vision.[00:06:44] How to stay ahead of the curve and identify market gaps.[00:09:04] Ways you can leverage team skills, strengths, and interests to meet increased demand.[00:10:12] Tips to improving customer satisfaction through customer feedback and data[00:11:20] How to evaluate expenses and make cost-saving decisions by cross-training team members.[00:12:22] Why you need to establish key performance indicators (KPIs) and measure progress towards goals.[00:14:17] How to create your “Business Strategy Audit Document” to keep all of your decisions in one place.[00:14:30] Three ways to measure the performance of your new business strategy.After you listen to this episode, I encourage you to listen to 8 Mindset Shifts to Transform your Relationship with Money.For complete show notes, visit: https://jasminestar.com/podcast/episode364