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204. Ken Hardison, PILMMA — Toolkit: Shortcut to Law Firm Growth, AI and Operations

204. Ken Hardison, PILMMA — Toolkit: Shortcut to Law Firm Growth, AI and Operations

FromPersonal Injury Mastermind


204. Ken Hardison, PILMMA — Toolkit: Shortcut to Law Firm Growth, AI and Operations

FromPersonal Injury Mastermind

ratings:
Length:
29 minutes
Released:
Sep 5, 2023
Format:
Podcast episode

Description

Ken Hardison (@klhardison) saw opportunity where others saw risk. In the 1990s, advertising was taboo for law firms, but Ken recognized TV ads' untapped potential. He invested big, and his gamble paid off. His caseload exploded. Within four years he had over 60 employees and $5 million in revenue. He built not one - but two - multi-million dollar law firms.  And wants to help other lawyers do the same. So Ken started the Personal Injury Lawyers Marketing & Management Association (@PILMMA)  - providing training, coaching, and resources to shortcut the path to law firm growth. Ken is back for a second time on PIM to prove: when you see an opportunity, take it!
Tools in this Episode:

How AI can level the playing field for small firms.

What to look for in "A" players.

How to set proper KPIs to spur rapid firm growth.



Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
Follow us on social media for more.
Rankings.io Instagram
Chris Dreyer Instagram
Personal Injury Mastermind Instagram
Personal Injury Mastermind Threads
Rankings.io Twitter
Rankings.io Website
Chris Dreyer Website
Ken Hardison LinkedIn 
PILMMA Website 
PILMMA Instagram 
Ken Hardison Instagram 

What’s in This Episode:

Who is Ken Hardison?

Why early technology adaptors win the long race to success.

How PILMMA can uplevel any law firm.

Creative ways to identify top performers.


Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
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134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

96. Brian Dean, Backlinko — Becoming a Linkable Source

83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Released:
Sep 5, 2023
Format:
Podcast episode

Titles in the series (100)

Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIMM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.