In this insightful episode of the Business Lunch Podcast, your hosts Roland Frasier and Ryan Deiss delve into the ever-relevant topic of managing your business during uncertain times. They discuss crucial aspects such as customer acquisition, pricing strategies, and the significance of maintaining a robust marketing presence even when the going gets tough.Discover why cutting marketing spend might not be the best idea, especially when it can help you gain a competitive edge. Learn how to prioritize your investments wisely, whether it's in marketing channels, talented personnel, or enhancing the customer experience.If you're looking for actionable strategies to not only survive but thrive in the face of uncertainty, this episode is a must-listen. Tune in now and position your business for success!HIGHLIGHTS" In uncertain times, doubling down on customer acquisition might just be the key to staying ahead of the curve.""Pricing strategies should adapt to the market, but don't sell yourself short. Your product's value remains constant.""Marketing isn't an expense; it's an investment, especially during turbulence. It keeps your brand alive."TIMESTAMPS 00:00: Introduction01:40: Current Acquisition Landscape07:45: Preparing For A Resession?12:36: Is It Time To Raise Prices?14:48: Financing21:37: Credit Lines26:48: Inside Sales29:25: Cut Marketing Budget34:10: Preparing For A Downturn CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/Connect with me on social:? TikTok: https://www.tiktok.com/@rolandfrasier ? Instagram: https://www.instagram.com/rolandfrasier/? Facebook: https://www.facebook.com/RolandFrasierPage/? LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier ?  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel ?