Reut Schwartz-Hebron was born in Jerusalem. She is a Certifying Partner at KCI (KeyChange Institute). She is a leading expert at the intersection of neuroscience and challenging change. Reut trains and certifies change leaders to use Neuroscience-based models to support people through transitions. Today we discuss her opinions about everything related to the personality and whether or not we really can change. Spoiler alert: We can change--and maybe for a lot longer than you ever imagined.But why? and how?Time Stamps: How we interact with discomfort associated with change. 9:49Most people aren't going to be moved to want to dig deep until something is failing or not working with their pre-frontal projected rehearsed self.Think of discomfort as a nourishment. 15:34The first mountain of life, the first mountain, the second mountain, and how to move forward on it.Why awareness is not a requirement for transformation. 20:22Awareness has a wonderful role in our lives and is supportive of transformative processes, but it is not a requirement from a neuroscience perspective.Being more aware is an explicit function. 27:00Awareness is an explicit system function, and without awareness, certain exercises will transform.Addiction is not black and white. There is a chemical aspect to addiction, which means that certain people after they have been addicted long enough or have used substances.How do you avoid discomfort? 34:44The idea of neuroplasticity.Personality is a construct of current preferences.How long does it take to change an organizational pattern? 44:22Kindness is not a naivete. It's a powerhouse.You can change simple as you can change. 48:39Kindness has nothing to do with being nice. Kindness is not just about being nice, but also about respect.You can change, even if you don't want to.Show Notes: Outswim the Sharks: How to Quadruple Your Team’s Productivity with KindnessThe Art and Science of Changing People Who Don’t Want to ChangeFind out more about Big Self SchoolWe offer our flagship burnout coaching package, as well as packages for leaders. We also offer opportunities for those seeking clarity and reconnecting to their life purpose–and we do this work with individuals and couples. Reach out to us if you’d like to book a discovery call and learn more about our coaching packages.Want to learn more about the role stress plays in your life, and discover your blueprint for how to handle it based on your Enneagram...