How much time should you spend listening to the Voice of the Customer (VOC)? How does a customer-centric mindset help you accelerate your career as an engineer?   Listen now for these answers and more!   ============================   When you’re ready, here are three ways I can help you build your engineering career:   1. Grab my eBook … 49 tips you can apply immediately to stand out and move up, without any fancy degrees or certifications.   2. Join us at Happy Hour … my LIVE monthly workshop where we dig deep into career growth strategies and provide 1:1 open coaching for you at the end of the session.   3. Apply for the Lifestyle Engineering Blueprint™️ … get a free Career Growth Audit™️ and work with me and my team privately in our intensive coaching program, exclusively for engineering leaders. ============================   In this episode, meet the woman who (literally) wrote the book on Customer Understanding, Annette Franz.    We talk about the importance of understanding your customer as an engineer, not only to design great products, but to build a great career.   She started her career at J.D. Power and Associates in 1992, and has spent the last 30 years as a customer experience leader for dozens of brand names you would recognize, and in her own consulting firm.  Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider.   Annette says people come before products. You are going to want to know why, and what to do about it.   She is author of two powerful books, Customer Understanding: Three Ways to Put the "Customer" in Customer Experience (and at the Heart of Your Business), and Built to Win: Designing a Customer-Centric Culture That Drives Value for Your Business.   So press play and let’s chat… it’s time to bridge the gap between product and VOC for YOU.   ============================   HAPPY ENGINEER COMMUNITY LINKS:   > Full Show Notes, Resources, & More   > Join our Facebook Group! Get access to bonus content and live coaching as growth-minded leaders build careers together.   ============================   WANT MORE AMAZING GUESTS?   “I love Zach and these amazing guests on The Happy Engineer Podcast.” If that sounds like you, please consider following, rating and reviewing the show!    I know it’s a huge favor to ask, but when you follow, leave a 5-star rating, and add an honest review of how these episodes are helping you… it’s a massive benefit for getting the attention of big name powerhouse guests on this show.    On Apple Podcasts, click our show, scroll to the bottom, tap to rate with 5-stars, and select “Write a Review.”   Thank you so much.    ============================   Connect with your host, Zach White:   LinkedIn (primary) Instagram Facebook YouTube