Jeff Johnson understands the experience of franchisees because he has more
than 35 years of experience in the industry.  Jeff founded the Franchise
Research Institute in 2002 to provide franchise executives with data on
franchisee opinions using science-based research methodology. FRI is the
original auditor of franchisee opinions. Today, their clients include many
leading brands in various franchise business industries.

Jeff’s entrepreneurship began when he left a Fortune 500 company to invest
in a franchise at the age of 29.  Jeff was Schlotzsky’s New Franchisee of
the Year in 1985.  As a multi-unit owner, he made the national Top 20
rankings regularly.  As an Area Developer, he opened 19 franchises in 10
years, earning him an award for Area Developer Excellence.  He has served
on the Franchise Advisory Council (FAC), the Franchise Marketing Council
(FMC), and the Presidents Council.

From these experiences, he learned that franchisees often do not share
important insights with executives out of fear of retribution. This lack of
open, honest communication can prevent a franchise brand from attaining its
true potential.  He founded the Franchise Research Institute because he saw
the need for an independent survey that goes “behind the curtain” and asks
crucial questions of franchisees (while guaranteeing confidentiality).  The
FranSurvey© obtains critical information valuable to the company and to
franchisee candidates.