To see ecological economics implemented in practice at the kind of scale needed to remain within the planet’s safe operating space, ecological economists need to effectively communicate and win the public battle of ideas that underpin what policy paths countries go down. Today’s interviewee is our host Alexandra Köves, who has been publicly communicating the ideas of ecological economics for years as the host of both this show but also one of Hungary’s most popular science podcasts. She talks to the show's new co-host, Sophus Zu Ermgassen. We talk about the narratives that ecological economics can use that appeal best to the public, and the general attitudes towards ecological economics in Hungary. Alexandra’s work has revealed a surprising pattern: when different groups of people are encouraged to envision their ideal future, their vision consistently aligns with the vision of a just and sustainable society aligned with the goals of ecological economics. How can we appeal to the hidden ecological economist in all of us?
Edited by Aidan Knox