It’s cool to be a YouTuber these days.But how do you go pro?What’s your life like?And how much do you earn?!To answer this over the Chinese New Year (hope everyone is feasting well!), we’ve got Gerald Sebastian - co-founder of Kok Bisa, which with 4.4 million subscribers makes them one of the biggest YouTubers in Asia!In this episode, we learn how Gerald ended up being a full-time YouTuber, how they’ve built Kok Bisa, the kind of content that goes viral, their monetisation strategy & so much more. So if you wanna be a YouTuber, or just want to understand what it takes to produce the videos we binge on (don’t lie, I know you use YouTube ?), then this is the STIMY episode for you!Highlights:2:30 Being a superhero5:00 Asking questions nonstop7:54 Finding his YouTube co-founder, Ketut Yoga Yudistira9:54 Creating a different kind of content11:19 What it takes to produce YouTube content12:25 Going from 14 to 25,000 subscribers with 1 video!13:35 Making videos to answer questions from the Kok Bisa audience18:18 The reiteration process19:21 The secret to going viral on YouTube21:00 Humour21:42 Indonesian meatballs24:24 The importance of YouTube Shorts25:25 How do you grab attention?29:20 Becoming a full-time YouTuber31:48 Deciding on the equity split32:42 Questions to ask a potential co-founder33:51 Navigating burnout & mental health issues34:55 The different monetary streams they’ve created36:23 How do you get sponsorship?43:20 What’s next?48:16 When do you use the “talking head”?Descript: https://www.descript.com/?lmref=sjT9JA?Show notes: www.sothisismywhy.com/108 ?  Weekly Newsletter that deconstructs how you can find success & purpose on your own terms: https://sothisismywhy.ck.page/acd5bd1062✍? Leave a review on STIMY: https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442