In this episode of Tech Talks Daily, I'm joined by Hugo Bergmann from Seagate, a global leader in data storage solutions, to tackle a significant problem facing today's businesses: the rising and often unsustainable costs of data storage. According to recent statistics, more than half of British businesses' IT leaders are grappling with the spiraling costs of data storage, which are becoming untenable. With some companies spending as much as £231k per year, many businesses are compelled to delete data that could potentially unlock revenue-generating innovation, a decision they can ill-afford in a world where data is king. What's worse, over half of IT leaders believe their senior leadership remains oblivious to the magnitude of the problem. During our discussion, Hugo and I delve into this pressing issue, exploring how the current global economic crisis has exacerbated the need to curb data costs without losing the valuable insights that data offers. We shed light on the necessity of better data management and discuss innovative strategies such as storage-as-a-service models, that can help predict costs more accurately. Hugo also highlights Seagate's commitment to fostering a circular economy in the data storage industry. We discuss the importance of refurbishing and reusing storage devices, thereby extending their lifespan, and the steps the data storage industry can take toward creating a sustainable data sphere. Whether you're an IT leader battling ballooning data storage costs or a tech enthusiast interested in the future of data management, this episode is a treasure trove of insights. Tune in as we navigate the challenges and possibilities in the realm of data storage with Hugo Bergmann.