Vyra Scher is a transgender Asian immigrant woman who launched LECHERY® an affordable luxury brand offering gender-neutral European hosiery, socks, and shapewear at just 20 years old. In less than two years, the business has grown from 0 to $15 Million with 100,000 loyal customers and availability at major retailers such as Target, Kohl's, Nordstrom, Macy's, Saks, HSN, QVC, Belk, and Lord & Taylor. Vyra shares her traumatic background, her escape to the US, the challenges she's faced as a woman and an asylum seeker, and how those challenges propelled her to launch her own business, build a community, and find an underserved segment in her market that helped her create a compelling and successful brand.KEY TAKEAWAYS [01:14] - Dino opens the show and introduces his guest, Vyra Scher, the young founder of LECHERY  an affordable luxury brand offering gender-neutral European hosiery, socks, and shapewear.[02:55] - *Trigger warning. Vyra shares her background—a story of trauma and resilience.  [05:52] - Facing prison, the risky move that Vyra made with only $1200 to her name.[08:00] - Vyra's twofold reason for Launching LECHERY  [09:00] - The deeper meaning behind the Lechery mission[11:31] - A community where the nonbinary and body positivity community could share without judgment.[12:22] - "The sanctuary for the sexy you,": Lechery's mission to help ALL people express their sexiest selves.[14:20] - Vyra shares the most important steps in launching a successful brand that will dominate and find a home with the big box retailers. [17:09] - No VC necessary: How a little-known fact about construction workers gave Vyra the green light to launch her gender-neutral hosiery company.[18:42] - Ambitious leadership—how embracing the idea that she didn’t fit the traditional mold of an entrepreneur helped her use her unique perspective to her advantage. [21:22] - The lessons she’s learned as a young Founder and the number one trait she feels makes a strong leader. [23:03] - How she keeps from sacrificing success for likeability. [23:56] - Vyra shares the two key ingredients to being a successful leader.[25:17] - The challenges of starting a business in the US as an asylum seeker.  [27:10] - Using the fuel of rejection to take LECHERY from 0 to seven figures in less than two years.[29:51] - The disparity in VC funding between genders.[32:36] - Despite the MeToo movement sexual harassment and abuse is still very much prominent in the workplace. The frightening experience that kept Vyra from going the VC route.  [37:21] - You can learn more about Vyra and LECHERY on their website, Instagram, Facebook,