The Sage brings wisdom to those who inquire and mentors those who seek guidance in a kind, calm, and steady manner. They have accumulated knowledge and experience over time and are a valuable resource for others. A brand that acts as a wise Sage can help us open our minds to wisdom and create a more equitable world. What if, as a merchant, you could go to that one place and get the support and guidance you need? What if that one place has so much experience that you can learn from them and know they are on your side? That is the layer of value Adobe adds. Listen in as Nitu Walker represents Adobe as The Sage. For The Heros and The Outlaws Alike{00:04:41} “Adobe has always been known to have very strategic partnerships. We have a huge partner ecosystem, but what we really wanted to do is provide a holistic commerce experience. And by doing so, utilizing our partnerships to create value-added integrations.” - Nitu{00:07:20} “You've built an entire ecosystem that can meet each merchant where they're at because there are different needs that different merchants have.” - Brian{00:11:01} “The Sage meets the Hero on their journey to give them advice and equip them either through knowledge or wisdom or by helping them bring other people around them for the next part of their journey. And that's kind of what you do.” - Phillip{00:13:08} “What really resonated with me about Archetypes, especially, which was why I was really excited to do this, was that we have to look at our base, our ecosystem, not as a linear one type of merchant or one type of partner or one type of provider, but that there are so many different ways that we interact with them and that everyone has their own archetype and their own way of how they think, feel, and do things.” - NituAssociated Links: Learn more about Adobe Commerce ServicesCheck out other Future Commerce podcastsSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world! Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!