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In this episode, Amanda Hsieh talks with Jonathan Colbert, Vice President of Marketing for Voltera, a turnkey charging infrastructure provider focused on electric vehicle fleets. Jonathan is an executive passionate about leveraging technology to build powerful relationships between people and brands. Previously he spent time at Rivian as the Director of the Waypoints Network and was responsible for the go-to-market strategy and planned deployment of over 10,000 charging stations supporting key initiatives. Some of the initiatives he was involved with were the Transamerica Trail Drive with MotorTrend and Yosemite National Park. Before Rivian, Jonathan was a founding member of the Mercedes-Benz USA CASE (Connected, Autonomous, Shared + Services, Electric) Team as North America's Charging and Infrastructure Lead. He led the ramp-up of charging infrastructure at Mercedes-Benz dealerships and Daimler facilities, along with customer-focused charging mobility and home installation services. Before Mercedes-Benz USA, Jonathan was a Director of Marketing at Techtronic Industries, N.A., integrating brand marketing efforts for RIDGID® Power Tools, HART™ Hand Tools, and Arctic Cove™. He attended Florida State University and earned an MBA in Management of Technology at Georgia Tech's Scheller College of Business. 

Listen as Jonathan demystifies Voltera's process to create and scale the implementation of charging stations to keep up with the demand that will soon be on our roads. He explains 'charging as a service' and 'fleet as a service' and contrasts those concepts with Voltera's service. This conversation reminds us of all the moving parts to achieve electrification and you will share in Jonathan's excitement as he describes Voltera's mission to serve zero-emission vehicle fleets and its quest to improve this entire industry.

Check out Voltera's Playbook 1 (the first in a series of 5) to address the value proposition of charging infrastructure. This edition focuses on the biggest challenges of real estate site acquisition and power procurement.

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