How to Optimize Your Google Presence

FromThe Modern Tire Dealer Show

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How to Optimize Your Google Presence

FromThe Modern Tire Dealer Show

ratings:

Length:

23 minutes

Released:

Apr 14, 2022

Format:

Podcast episode

Description

Are you doing all that you can to optimize your dealership's Google presence? Here are some real-world tips you can implement immediately, courtesy of digital marketing expert Dan MacDonald.

Released:

Apr 14, 2022

Format:

Podcast episode

Titles in the series (93)

The Modern Tire Dealer Show provides a regular look at the tire industry with special attention to the independent tire dealer. The show features interviews, conversations and analysis from industry leaders and the staff of Modern Tire Dealer magazine, including Editor Mike Manges, Managing Editor Joy Kopcha and Associate Editor Maddie Gehring.

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What’s made news so far in 2021: The editors of Modern Tire Dealer magazine — Mike Manges, Joy Kopcha and Ron Ledgard — review the first six months of 2021 and the happenings of the tire industry. The show includes discussions about the Goodyear-Cooper deal, the shipping issues affe... by The Modern Tire Dealer Show
15 min listen
Keeping Your Compensation Package Competitive and Correct: Are you compensating your technicians in a way that reflects today's market realities? In this episode of The Modern Tire Dealer Show, retail tire expert Jeff Morgan discusses innovative tech compensation strategies you can implement at your dealersh... by The Modern Tire Dealer Show
18 min listen
Do You Have the Right HR Systems in Place? Real-World Advice from an Expert: Ever wonder if you have the right HR systems and processes in place? In this episode of The Modern Tire Dealer Show, Jamie Hastings of SESCO Management Consultants - which advises some of the country's leading tire dealerships - offers real-world adv... by The Modern Tire Dealer Show
25 min listen
Tariffs: How Did We Get Here and What Happens Now?: In this episode of The Modern Tire Dealer Show, MTD Senior Editor Joy Kopcha takes you on a deep dive into the current tariff situation. From how the Department of Commerce and the International Trade Commission arrived at their recent rulings to wha... by The Modern Tire Dealer Show
23 min listen
Shipping issues are complicated; can they be solved?: In this episode of The Modern Tire Dealer Show, Martin Dixon, director of research products for Drewry, a leading provider of consulting services to the global shipping industry, explains why it's taking longer than ever for tires to arrive from Asia... by The Modern Tire Dealer Show
20 min listen
Dealership Sees Big Benefits After Hiking Minimum Wage: Can boosting your hourly minimum wage have a positive impact on your dealership? Kim McMahon of McMahon's Best-One Tire says "Yes." She explains why in this episode of The Modern Tire Dealer Show. by The Modern Tire Dealer Show
16 min listen
Thinking About Selling Your Dealership? Listen to this Podcast First: Are you thinking about retirement? What do you need to do in order to prepare your business for a possible sale? Dennis McCarron - a partner at Cardinal Brokers, one of the top tire dealership brokerages in the industry - covers the checklist in this... by The Modern Tire Dealer Show
28 min listen
How Some Tough Decisions Changed Spencer Carruthers’ Business for the Better: The pandemic forced Spencer Carruthers, owner of Kenwood Tire in West Bridgewater, Mass., to step back and reevaluate his business top to bottom, which led to some tough decisions. He discusses these choices — and the impact they have had on his deal... by The Modern Tire Dealer Show
20 min listen
Goodyear-Cooper: What’s Next? Analyst Healy Weighs In: Now that Goodyear has finalized its buy-out of Cooper, the big question is, "What comes next?" Tire industry analyst John Healy provides his take on the Goodyear-Cooper deal during this episode of The Modern Tire Dealer Show. How will Goodyear fold C... by The Modern Tire Dealer Show
18 min listen
Pirelli CEO Talks Company’s North American Strategy: Pietro Berardi, the CEO of Pirelli Tire North America, has a distinct vision for the company’s strategy in the United States. A big part of that is pursuing more OE fitments in the rapidly growing SUV/CUV/light truck segment, as you will hear on toda... by The Modern Tire Dealer Show
15 min listen
A conversation with Chabill’s CEO Beth Barron: Beth Barron has been the CEO of Chabill’s Tire & Auto Service since 2018, but her entire career has been in and around the tire business. In this podcast, Barron talks about the effects of COVID-19 on her business and staffing, the opening of new sto... by The Modern Tire Dealer Show
21 min listen
Employees Drive What Comes Next for VIP Tires & Service: At VIP Tires & Service, the executives don’t need to lock themselves in a boardroom to brainstorm the next blockbuster business idea. Thanks to an annual survey of the company’s workforce, the employees provide the roadmap. VIP President and CEO Tim ... by The Modern Tire Dealer Show
28 min listen
A Preview of the 2021 MTD 100: The MTD 100 is the most comprehensive look at the largest independent tire dealerships in the U.S. In this episode of The Modern Tire Dealer Show, Mike Manges, Joy Kopcha and Ron Ledgard provide a preview of this year's MTD 100, featured in the July ... by The Modern Tire Dealer Show
18 min listen
What to expect from tire industry in 2022: Analyst John Healy: Tire industry analyst and MTD columnist John Healy has returned to The Modern Tire Dealer show. In this episode, he discusses what tire dealers should prepare for in 2022. Healy also shares his thoughts on Discount Tire's recent acquisition of Tire R... by The Modern Tire Dealer Show
24 min listen
Don Barnes Discusses What’s Next for Belle Tire: With nearly 130 locations across four states, Belle Tire Distributors is one of the biggest - and fastest-growing - tire dealerships in the U.S.. Belle Tire President Don Barnes III discusses his company's rapid growth and his outlook on the retail t... by The Modern Tire Dealer Show
17 min listen
MTD’s Editors Talk Industry News and 2021 SEMA Show: In this episode of The Modern Tire Dealer Show, MTD's editors discuss the biggest news stories of the past several weeks and they also bring you the latest from the recent SEMA Show. by The Modern Tire Dealer Show
18 min listen
Navigating the Next Phase of the COVID-19 Pandemic: What You Need to Know: COVID-19 isn't going away. Are you prepared to navigate the next phase of the pandemic? In this episode of The Modern Tire Dealer Show, Mario Barrera, a board-certified attorney who specializes in labor and employment law, discusses whether or not yo... by The Modern Tire Dealer Show
28 min listen
Legislative Issues to Watch in 2022: In this episode of The Modern Tire Dealer Show, Roy Littlefield IV, the Tire Industry Association's director of government affairs, discusses legislative issues that could impact your business in 2022. From the estate tax to possible fuel efficiency ... by The Modern Tire Dealer Show
27 min listen
MTD’s Editors Discuss Shipping, Acquisitions and More: In this episode of The Modern Tire Dealer Show, MTD's editors discuss the top stories of the past month — from spiking freight rates and big acquisitions to tire dealer meetings and more. Don't miss this one! by The Modern Tire Dealer Show
20 min listen
Why the ag tire market is hot: The ag tire market is red-hot right now. James Tuschner - the driving force behind AG Tire Talk, which provides technical information to tire dealers and farmers - tells us why in this episode of The Modern Tire Dealer Show. If you sell ag tires, thi... by The Modern Tire Dealer Show
22 min listen
How to Manage Online Reviews: Korey Cutlip, owner of Regal Auto Care Tire Pros in Auburn, Wash., is an expert at handling online reviews. He shares proven tips and best practices during this episode of The Modern Tire Dealer Show. by The Modern Tire Dealer Show
22 min listen
Tire Dealership Acquisitions Are Hot; What’s Next?: Mergers and acquisitions are in the news again -- and there's a lot to talk about. In this episode of The Modern Tire Dealer Show, noted M&A expert Michael McGregor discusses recent acquisitions by some of the country's largest tire dealerships, Monr... by The Modern Tire Dealer Show
20 min listen
What’s Next For Southern Tire Mart at Pilot Flying J?: Southern Tire Mart at Pilot Flying J — the joint effort between the largest commercial tire dealership and truck stop chain in the U.S. — has been up and running for more than a year. John Boynton, its president, talks next steps in this episode of T... by The Modern Tire Dealer Show
16 min listen
”Order-Takers” Versus ”Sales-Makers” — Can You Spot the Difference?: Are your counterpeople "order-takers" or "sales-makers?" Tire dealership sales and leadership coach Mike Townsend teaches you how to spot the difference - and how to transform "order-takers" into true, profit-generating "sales-makers" - during this ... by The Modern Tire Dealer Show
20 min listen
How to Get Ahead of a Shrinking Workforce: Demand for auto repair is increasing, but the pool of available technicians is shrinking. Retail tire expert Dennis McCarron discusses how you can build your pipeline of new techs in this edition of The Modern Tire Dealer Show. by The Modern Tire Dealer Show
23 min listen
Real-World Strategies for Finding Employees: Having problems finding good people? Don't give up! In this episode of The Modern Tire Dealer Show, retail tire expert Jeff Morgan draws upon decades of experience to share proven recruitment strategies that you can put in play at your business immed... by The Modern Tire Dealer Show
17 min listen
Retirement Plans for Tire Dealers and Their Employees: What Works Best: We talk with Ben Grosko of Integrated Wealth Management about setting up retirement plans for any small business, especially tire dealers and their employees, on the Modern Tire Dealer Show. One of the main points of the conversation is these types o... by The Modern Tire Dealer Show
18 min listen
Tire Industry Gears Up for Strong Finish to 2021: It’s been an action-packed month in the tire industry. In this episode of The Modern Tire Dealer Show, MTD’s editors discuss the top stories of August, while providing context and analysis that you will not find anywhere else. There’s a lot going on ... by The Modern Tire Dealer Show
24 min listen
Shipment Issues, Price Hikes Continue to Make News: Shipment numbers, buy-outs, price hikes, dealer meetings and more — MTD's editors look back on the month that was in this episode of The Modern Tire Dealer Show. by The Modern Tire Dealer Show
16 min listen
Auto Parts Are in Short Supply — Here’s How to Work Around It: The shipping crisis isn't just impacting tire supply. It's affecting the availability of other auto parts, too. Dennis McCarron of Cardinal Brokers dives into the issue — and provides some practical advice — during this episode of The Modern Tire Dea... by The Modern Tire Dealer Show
18 min listen

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A Deep Dive Into Direct and Indirect TPMS: Sponsored Podcast: Will the future of TPMS be direct or indirect? John Amato, director of training for Autel, explains the differences between direct and indirect TPMS systems, the advantages of each and more. by The Modern Tire Dealer Show
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Unveiling the Road Ahead: Business Intelligence in the Tire Industry: What's the difference between business intelligence and artificial intelligence? Dave Vogel, general manager, and Jayson Roach, account manager for ASA Automotive Systems Inc., come on The Modern Tire Dealer Show to discuss how utilization of busines... by The Modern Tire Dealer Show
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How to Create Ambassadors For Your Business: In this episode of The Modern Tire Dealer Show, retail tire sales and leadership coach Mike Townsend discusses how making customers feel like they have been served, instead of "sold," can turn them into lifelong ambassadors for your business. by The Modern Tire Dealer Show
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A Tire Dealer Plans for Growth Amid Greater Competition: Nick Fox is president of Fox’s Point S, a four-store tire dealership in Great Falls and Helena, Mont. The second-generation tire dealer is working to expand his family’s tire business, and has a goal of doubling his store count in the next four years... by The Modern Tire Dealer Show
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Everything You Need to Know About Bluetooth TPMS Sensors: Sponsored Podcast: In this episode of The Modern Tire Dealer Show, John Amato, director of training for Autel, explains how bluetooth TPMS sensors work, the advantages of using them and more. by The Modern Tire Dealer Show
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How to Boost Your Employee Engagement: Employment seems to be a hot topic in every industry now. Kevin Allen, executive coach for the Automotive Training Insitute, comes on the Modern Tire Dealer Show and discusses how to keep current employees engaged – and the difference that engagement... by The Modern Tire Dealer Show
23 min listen
How to Boost Your Gross Profit: Is discounting the biggest drain on your profitability? Dennis McCarron says no - and explains what you can do to boost your gross profit - in this episode of The Modern Tire Dealer Show. by The Modern Tire Dealer Show
19 min listen
What to Expect From the Tire Industry in 2024: Industry analyst John Healy covers all corners of the tire industry, and he says the beginning of a new year can set the tone for what’s to come. So what does that mean for tire dealers? Healy believes the end of 2023 has positioned 2024 to be a year... by The Modern Tire Dealer Show
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Editors Preview MTD's 2024 Facts Issue: In this special episode of The Modern Tire Dealer Show, MTD's editors provide an exclusive preview of MTD's 2024 Facts Issue, our in-depth look at the tire industry. Check out MTD's Facts Issue at moderntiredealer.com. by The Modern Tire Dealer Show
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MTD’s Editors Look Back on 2023: In this special, year-end episode of The Modern Tire Dealer Show, MTD's editors review some of the biggest stories and trends of 2023 - and why they matter. by The Modern Tire Dealer Show
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What’s Next for Sun Auto Tire & Service?: Sun Auto Tire & Service has doubled its store count and revenue over the last two years. Tony Puckett, Sun Auto Tire & Services CEO, discusses what's next for the company in this episode of The Modern Tire Dealer Show. by The Modern Tire Dealer Show
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Are EV Tires Repairable?: As more electric vehicles (EVs) hit the market, tire dealers are going to need to learn how to service EVs and EV tires. Robbie Bushnell, vice president of tire repair products at 31 Inc., comes on the Modern Tire Dealer Show to talk about repairing ... by The Modern Tire Dealer Show
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How to Effectively Digitally Market Your Dealership: The transition from traditional marketing to digital marketing is getting more popular within the tire industry and it's important for tire dealers to keep up with their online presence. Leeanne Bolger, director of marketing for CJ's Tire and Automot... by The Modern Tire Dealer Show
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How to Optimize Your Google Presence

How to Optimize Your Google Presence

Description

Titles in the series (93)

More Episodes from The Modern Tire Dealer Show