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How “Take and Make” or “Cook and Book” Can Add Revenue

How “Take and Make” or “Cook and Book” Can Add Revenue

FromRestaurant Marketing School


How “Take and Make” or “Cook and Book” Can Add Revenue

FromRestaurant Marketing School

ratings:
Length:
8 minutes
Released:
Oct 6, 2021
Format:
Podcast episode

Description

Prepared meals and partially cooked entrees can revolutionize your revenue model and marketing efforts. Here's how...
This concept is huge with Meal Prep companies across the country… seems like every week you hear of another company popping up.  This concept is underutilized by most restaurants.  There are a few places that have built their whole business model around the Take and Bake model.  In fact, one national chain and killed it in the Pandemic with Raising top line sales by almost 7% and while decreasing locations.
- Do not try to duplicate your menu for your customers at home.  The reason they come to dine with you is partly that they can’t do it at home.  Wing Example during pandemic
- How can you make your customer a Rockstar at home with all of the ingredients to make a fantastic meal.  Ribs, Pizza (Danny Boys), Tenderloin (Blue Herron)
- Make it Interactive.
o  Give the customer a card explaining the prep and plating, so they have everything they need to execute.  Date Night at Home.
o  Drinks as well!  Give them the mixers and garnishes to add their own alcohol so they can impress their friends with bartending skills
o  Cook along with the chef – Do a recording or even a live event that you can sell the kits and have your chef walk them thru the preparation.
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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Released:
Oct 6, 2021
Format:
Podcast episode

Titles in the series (100)

Created in partnership with Yelp for Restaurants, Restaurant Marketing School provides daily marketing tips, tricks and tools, giving restaurateurs the tools they need to communicate with their existing customers and reach an entirely new customer base. Hosted by Michelin-rated restaurateur Josh Kopel, RMS brings a fresh perspective to traditional marketing in the hospitality space. Each episode is only 4-7 minutes, providing bite sized, actionable information that listeners can implement in their restaurants that day.