A major advantage of the independent restaurant is the personal connection, leverage it to ENGAGEMENT
When marketing your brand, it’s important to showcase what you can do from an F&B standpoint, but hospitality is all about the interpersonal relationship

Tell them who you are and what you are about
Tell them why you wanted to get here
Tell them how you got here
Pull back the curtain on your daily ops
Give them sneak peaks
Brag a little
Introduce your staff to them
Make it personal!
You’re a living, breathing human being that they can relate to.
Everyone LOVES saying, “I know the owner…”

To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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