To invest or not invest. Investing in your people is a big decision. The real issue here is that it depends on where you are in the growth of your company. But for nearly all of the companies I see, they must be investing the right way. When you are investing in your people, you want to make sure it is more than just traditional training that gets certifications and technology tools. Today’s guest is Nour Baki, Co-Founder at Instafuel. Inc Magazine ranked his company #1298 on the 2021 Inc 5000 list. Instafuel is the most innovative way to improve efficiency and increase profitability within your fleet. Nour gives his reasons for investing in your people. We look beyond the traditional methods companies are doing it. Get the show notes for Investing in Your People to Fuel Growth with Nour Baki at InstaFuel Click to Tweet: Listening to a fantastic episode on Growth Think Tank featuring #NourBaki with your host @GeneHammett https://bit.ly/gttNourBaki #InvestingInYourPeople #GeneHammettPodcast #GHepisode808 #GTTepisodes #Podcasts #IncList2021 #MobileFuelingServices Give Growth Think Tank a review on iTunes!