Do you have doubts about negative reinforcement? I understand! I sure did. That was until someone took the time to clear up some misunderstandings I had because of what I had been previously taught. That moment changed my life and how I am now able to help improve animal welfare. Many animals are unable to contact positive reinforcement due to competing negative reinforcement contingencies. Often these must be addressed first for positive reinforcement to be effective. Teaching trainers to recognize and address these negative reinforcement contingencies is essential to optimizing animal welfare. But the mythology surrounding negative reinforcement can hold trainers back which can result in delays to proper interventions for animals. In this podcast I go over 7 myths about negative reinforcement to help trainers learn more about this valuable procedure for optimizing animal welfare.