15 min listen
Using ML to Capture the Short Attention Span of Consumers -- Matt Swalley // Omneky
FromVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Using ML to Capture the Short Attention Span of Consumers -- Matt Swalley // Omneky
FromVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
ratings:
Length:
19 minutes
Released:
Jul 3, 2023
Format:
Podcast episode
Description
Matt Swalley, Co-Founder and CBO at Omneky, talks about how to leverage machine learning to capture and engage your audience. In the past, marketing was primarily focused on broadcasting generic messages to a wide audience. However, personalization is key today, and ML is enabling marketers to deliver personalized content, tailored ads, and test new concepts to target new customer profiles faster. Today, Matt discusses how to use ML to capture the short attention span of consumers. Show NotesConnect With: Matt Swalley: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jul 3, 2023
Format:
Podcast episode
Titles in the series (100)
2019 SEO Predictions: Long Form Content Refactoring by Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast