Impacted by constant supply chain disruption, one of the biggest challenges in the electronics industry is forecasting demand both upstream and downstream. Lynn Torrel, Chief Procurement and Supply Chain Officer at Flex, joins Angel Mendez, Board Member and Supply Chain Innovator, and Dr. Anne Robinson, Chief Strategy Officer at Kinaxis, to explore how to forecast demand more accurately by pairing contextualized data with external demand signals and applying a layer of analytics and AI to get actionable, real-world insights.Lynn talks about the balance of resiliency and cost in supply chain. She speaks to   different customers needing different solutions and how Flex is ready to support those decisions through global scale and scope. [6:24]Lynn also discusses the disconnect between supply and demand in a post-COVID world. While customer expectations have begun to shift, many suppliers continue to operate as they did throughout the pandemic. Lynn states that the old ways of forecasting demand aren’t sufficient and that accurately and providing information to organizations about what constraints could happen in the future is a necessity.  [15:12]Lynn talks about the True Demand Coalition, which is a new group of 25 member companies working together to share access to better data (global market impacts, macroeconomics and other information) with the goal of improving demand forecasting accuracy to mitigate future supply chain disruptions. [21:22]To learn more about the speakers and follow them, access their LinkedIn profiles here:Lynn Torrel - https://www.linkedin.com/in/lynntorrelAngel Mendez - https://www.linkedin.com/in/angel-l-mendez-98288Dr. Anne Robinson - [https://www.linkedin.com/in/anne-robinson-449225