Sebastien Taché was our guest for Under the Hood back in E187, where we talked about saving on high-quality content for SEO, developing a product in a competitive niche, and then some. Today, Sebastien is back to share how his business has done after our first 1-on-1 coaching session more than a year ago.  In this sequel episode, I share a lot of things that helped me grow my own ecommerce brands, which you can apply to your business as well.  We talk about things like the benefits of hiring a full-time content writer, branching out into a new industry and importing from China, along with a lot of other stuff that hopefully enables Sebastien to leave his full-time job and reach his ultimate goal in ecommerce.  Timestamps An overview of our Under the Hood segment - 3:26 Catching up with Sebastien after our first coaching session - 4:12 How hiring a Filipino writer helped Sebastien’s site grow 10x in organic traffic - 5:10 Leveraging credit for optimal growth - 10:31 Venturing into a new industry and importing from China - 14:48 Why I ship LCL (Less than Container Load) -  20:27 How I balance my time between multiple e-commerce projects - 23:59 Things we do to keep our offshore team motivated - 30:35 How to optimize content when it’s already ranking well - 40:34 How to launch large or oversized products - 47:03 I had a great time talking with Sebastien and I’m excited to welcome him back for a third instalment to this Under the Hood series a couple of years from now. If you want to schedule an hour-long coaching session and get featured in a podcast episode, make sure to sign up for Under the Hood. We talked a bit about importing from China in this episode, but if you’re looking for the nitty gritty of sourcing products from China, check out Import From China Like a Pro, our brand new book that lays out the blueprint for building a profitable business of importing from the factory of the world. If you like this episode, make sure to leave us a review over on iTunes so we can help more e-commerce sellers grow their business. Until next time, happy selling!