If you’ve been to a handful of ecommerce live events, chances are you’ve met Carole Rains. She’s a regular at these functions and always has a ready smile for anyone. Carole Rains didn’t become a solopreneur until later in life. She started her career in the pharmaceutical industry and then transitioned to becoming a chef. The years and monotonous pace led her to an interest in ecommerce. Today, she’s the proud owner of two stores, Rustic Artistry and Emu Joy. In this episode, you’ll learn: Carole’s thoughts about getting more women in ecommerce (3:57) Carole’s take on getting into ecommerce later in life (7:31) How she started her first store (11:22) How she got her second store (11:39) How she makes her businesses work for her lifestyle (14:14) Challenges she faces in running her businesses (23:00) This episode is part of our Women’s Month celebration. We’d love to see more women in the ecommerce industry, so if you are a female business owner, head over to www.ecomcrew.com/underthehood and tell us your story. We’d love to feature you on the podcast. If you have any questions or comments, feel free to leave them below. Happy selling!