Kelly McHugh is the founder of Digital Yoga Academy and Good Yoga Life based out of the UK. She is a yoga teacher, a digital marketing expert, and a consultant for yoga teachers to help them grow their businesses. Kelly fell in love with yoga a number of years ago, and within the first year of teaching decided to leave her corporate job to become a full-time yoga teacher. On this episode, Kelly and I talk about the teaching community in the UK, the struggles that she found that yoga teachers were having with their yoga businesses, the importance of digital marketing and being online, and why yoga teachers need a mailing list and a newsletter. Kelly also gives tips for creating an effective email list and newsletter campaign that your students will love! Enjoy! This episode of the podcast is brought to you by bookyogaretreats.com! I used bookyogaretreats to book my very first retreat and loved it. It's a great platform for people who want to book a retreat or training and for yoga teachers who want to lead a retreat. Check it out here! I've also launched a private community on Facebook for yoga teachers who want to learn more about business. Join me here!