This week on the podcast I am joined by Jessica Cross. Jessica is a corporate marketing dropout turned yoga business coach and the host of the Marketing Off the Mat podcast. She spent 15 years working for Fortune 500 companies all over the US honing her expertise in digital marketing & live events, and now she is passionate about helping yoga teachers stop the constant hustle and build the businesses of their dreams. In this episode of the podcast, Jessica shares how she got into yoga and teaching yoga, what inspired her to leave her corporate job to teach full-time, and then what inspired her to start working with yoga teachers on their events, retreats and businesses. Jessica also shares some of her top tips for yoga teachers who want to create yoga events and retreats, as well as some of the business lessons she's learned through her career. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. In this episode: Jessica’s backstory and journey into yoga Letting go of a full-time corporate event career and diving into a career in yoga Bringing knowledge from a corporate job into the yoga space and how Jessica began working yoga events The starting point for those that want to have yoga events or retreats Coming up with an idea or focus for yoga events Planning for the actual execution of a great yoga event Tips for choosing destinations and accommodations for yoga retreats Longer yoga retreats, managing your energy, and Jessica’s top business tips Guest links: Website: https://www.jessicacross.co/