Dr. James McFetrich is an Emergency Medicine Consultant with 20 years’ experience who talks with me just as he is beginning his new career in the entrepreneurial space as a Freelance Medical Educator
He talks with me about his journey and discusses the steps he implemented to build his unique selling point and why it's vital to identify your target clients and understand what you can do to help them as part of positioning yourself successfully
This is an episode with great content for anyone who wants to understand exactly what it takes to make a change from clinical medicine and move into the entrepreneurial space with a view to achieve the life-work balance you want!
  
KEY TAKEAWAYS

I saw a career psychologist who helped with clarification around the reasons why I wanted to make a change
Understanding your skill set is key in recognising the range of opportunities out there
Part of the process of going out to market is completing research, seeing what’s available and what’s the biggest need in the market that you can address
Trial and rejection can help to shape your offering and with positioning yourself in the marketplace
The more specific you are in your creative niche the more focused you can be about who you want to go out to
It’s important to have time for strategy, development, and mapping for your business
If they like it they are going to learn more and that’s what I want from my business, people to walk away having learned more
You are selling yourself and your knowledge and expertise and there is a premium attached to this
There is transformational value in what you are doing

 
BEST MOMENTS 
‘If staff are more engaged with my teaching that’s what I want from education, I want people to be engaged with it’
‘The best marketing is referral and you can build your business on referrals when you are good at what you are doing’
‘Relationship development is vital and takes time’
 
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ABOUT THE HOST
Dr. Abeyna Bubbers-Jones is a practising medical doctor and Founder of Medic Footprints: the global platform connecting doctors with diverse career opportunities beyond conventional medicine.
 
Her mission is to dramatically elevate health outcomes in the world by connecting 1 million
doctors with diverse careers by 2030.
Continually exploring her own path off the medical treadmill, she has developed a wealth of
expertise in specialist recruitment connecting industry & health tech companies with talented
doctors, whilst supporting & coaching doctors in their own career development and wellbeing.
She is an award winning entrepreneur, Consultant Occupational Health Physician, BBC Expert
Voice, Public Speaker, Musician and not-so-good boulderer!
 
REACH OUT!
team@medicfootprints.orgThis show was brought to you by Progressive Media