Gino sits down with seasoned investor Marshall Friedman to deconstruct the secrets of successful real estate investment and growth. They challenge conventional wisdom, urging investors to focus less on increasing their property count or "doors", and more on maximizing returns, cash flow, and equity growth. Marshall shares his journey from the high-paced world of investment banking to a balanced life in real estate investment, shedding light on how a perspective shift, inspired by the book "Small Giants", led him and his partner to build a company culture that values steady growth and internal investment opportunities over rapid expansion. Gino echoes these sentiments, introducing the concept of the "conveyor belt model theory", which places importance on knowing when to exit properties and extract equity, rather than just property acquisition. This episode is a must-watch for real estate enthusiasts, whether you're a high-level professional, in the single-family space, or a small business owner looking to scale up in the multifamily market. For more insightful discussions and expert advice on real estate investing, don't forget to subscribe to our channel and hit the bell icon for updates on future episodes. Highlights: 00:00 - Intro 00:34 - Guest Intro - Hesitation in Pulling the Trigger 05:12 - Pre-Conceptions as an Outsider Looking at Multifamily and Real Estate 06:36 - From 401k To Entrepreneur - Advice to Take the Plunge 08:35 - How Did Marhsall Friedman Pick the Market? 12:50 - Real Estate Education and Communities Find Marshall Partners 15:16 - A Case Study Deal for the Listeners with Marshall Friedman 18:21 - When Partnering What Value can You and Your Partner Bring to the Partnership? 22:37 - Tips on Scaling Up with Marshall Friendman 24:19 - When Did Marhsall Realise he Didn't Need Marketing and Media? 27:37 - What Would Marshall's LIfe Look Like if He Hadn't Found Jake & Gino? 29:23 - Contact Marhall Friedman 29:52 - Wrap Up Connect with Marshall Friedman: Email - Marshall@TigerNational.Com Facebook - https://www.facebook.com/marshall.friedman LinkedIn - https://www.linkedin.com/in/marshallfriedman/ Instagram - https://www.instagram.com/marshallfriedman/ #realestateinvestment Cash Flow, Equity Growth, Syndication, Creative Financing, Partnership Building, Investment Success, Market Cycle, Real Estate Strategies, Marshall Friedman, Gino, Small Giants. We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) ?https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/