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Ep. 397 | Exploring the Role of AI and First-Party Data in the Hospitality Industry

Ep. 397 | Exploring the Role of AI and First-Party Data in the Hospitality Industry

FromOnBase: Smashing Sales and Marketing Misalignments


Ep. 397 | Exploring the Role of AI and First-Party Data in the Hospitality Industry

FromOnBase: Smashing Sales and Marketing Misalignments

ratings:
Length:
21 minutes
Released:
Jun 20, 2023
Format:
Podcast episode

Description

In this episode of Sunny Side Up, host Brian Horvath engages in an enlightening conversation with Karen Stephens, Chief Revenue Officer at Revinate, about the role of AI and first-party data in the hospitality industry. They explore how AI is being embraced in the industry, its benefits in terms of automation and improved guest experience, and the importance of integrating AI technologies with first-party data. They also discuss the challenges hoteliers face in aggregating and leveraging data effectively, ensuring data privacy and compliance, and offering valuable recommendations for industry resources.
Karen emphasizes the necessity for hoteliers to align with evolving technology, compliance laws, and data privacy standards like GDPR. The conversation also touches on the benefits of industry partnerships for better data handling, using Revinate’s collaboration with Amazon Web Services as an example. To conclude, Karen advocates for the organization and effective utilization of data at different levels within the hospitality industry. This insightful episode offers a deep dive into the intersection of hospitality, technology, and data privacy.

Connect with Karen Stephens | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn
Released:
Jun 20, 2023
Format:
Podcast episode

Titles in the series (100)

A B2B podcast that brings together real-world insights to help Go-To-Market professionals evolve and stay up-to-date on the latest trends. Join us as we bring you the best practices and proven techniques from industry experts and practitioners.