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#72: Are You Culturally Aware In Your Marketing?

#72: Are You Culturally Aware In Your Marketing?

FromDuo On Air Podcast


#72: Are You Culturally Aware In Your Marketing?

FromDuo On Air Podcast

ratings:
Length:
43 minutes
Released:
Jun 19, 2023
Format:
Podcast episode

Description


Every once in a while, you hear or see something so good that doesn’t leave your brain. That’s how we felt after listening to Cassandra Le’s TED Talk. She is a first-generation Vietnamese-American immigrant living in Spain. She is an absolute wealth of knowledge on how brands, businesses, and thought leaders can share their message loud and proud while also being inclusive and rallying their community. 
 

The first question Court and I asked ourselves was “Are we being inclusive?” and “Is our marketing off-putting for multicultural audiences?” It was a vulnerable moment for us to address our ignorance and make some changes in how we show up. We are so excited for you to listen to Cassandra’s story and her actionable tips to make sure you are being culturally aware in your marketing. 
 
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/become-culturally-aware
 
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
 
THE QUIRKY PINEAPPLE: https://thequirkypineapple.com/
Released:
Jun 19, 2023
Format:
Podcast episode

Titles in the series (100)

Looking for a business mentor? How about help with your organic marketing skills? Or maybe advice about how to navigate this whole small business world? This Duo’s got you covered. Welcome to the Duo On Air Podcast, hosted by seasoned marketers and expert educators Abbey Oslin and Courtney Petersen. Every bite-sized episode is packed with actionable lessons about all things business ownership and organic marketing, from SEO, to social media strategy, to branding—and there may or may not be the occasional rant about our fur babies or our favorite happy hour spots. Inside each episode you’ll get step-by-step strategies answering some of the biggest organic marketing questions like how to optimize your website for Google and how to drive more engagement on Instagram. Be sure to tune in for an authentic look at what it’s really like to own and operate a boutique marketing agency with your best friend! Let’s Duo This!