As entrepreneurs, we often find ourselves looking outside the box for unconventional ideas and unexplored territories, and one of the missions of eCommerceFuel is not only to help entrepreneurs build great businesses, but also to help them build incredible lives. That’s why today on the show we’re diving into the topic of atypical real estate with Isaac French, owner of LiveOakLake.com, a beautiful modern resort nestled in the heart of Texas. Isaac joins us to share his insights from his unique journey, revealing how an unconventional real estate portfolio can pave the way to an incredible life. In this episode, we kick things off by discussing everything about LiveOakLake.com, understanding Isaac's motivations for choosing this unorthodox path with his real estate portfolio, and how he managed to finance the business. We also discuss the strategies he employed to market the business online, the advantages to choosing direct booking over other booking platforms, and what the technology stack operating behind the scenes look like. You can find show notes and more information by clicking here: bit.ly/3Nsj5d2 Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.