28 min listen
Ep. 12 - Kostas Mandilaris, The Noble Shoe, about selling shoes digitally
Ep. 12 - Kostas Mandilaris, The Noble Shoe, about selling shoes digitally
ratings:
Length:
32 minutes
Released:
Aug 9, 2020
Format:
Podcast episode
Description
We live in a digital world, and nowadays a lot of both marketing and sales takes place solely online in various ways. One online shoe retailer who have successfully used all the digital possibilities is Kostas Mandilaris of The Noble Shoe, who sells among others Carlos Santos, Paolo Scafora and Crockett & Jones. In this episode we talk about the benefits and challenges with selling relatively expensive quality shoes only online, about how to work with digital marketing in various ways, and much more.
This is actually the first episode that’s been recorded after the coronavirus has turned the world upside down, and since one can’t travel like normal and I very much prefer to do these podcast interviews in person, we will likely see some more local Nordic folks represented the coming months. Luckily, we have lots of interesting shoe people up here.
This is actually the first episode that’s been recorded after the coronavirus has turned the world upside down, and since one can’t travel like normal and I very much prefer to do these podcast interviews in person, we will likely see some more local Nordic folks represented the coming months. Luckily, we have lots of interesting shoe people up here.
Released:
Aug 9, 2020
Format:
Podcast episode
Titles in the series (30)
Ep. 2 - Yohei Fukuda, about brand building: In this episode, I met the famous Japanese bespoke shoemaker Yohei Fukuda, who besides making some of the finest shoes in the world, also have been very successful with creating a brand image, something quite difficult especially for small bespoke shoemakers. It’s around this topic we focused our discussion. by Shoegazing Podcast