42 min listen
432. The Future of Philanthropy: Gen Z's Unique Giving Habits and How to Reach Them - Elizabeth (McDonough) Ruikka + Alyssa Boger
432. The Future of Philanthropy: Gen Z's Unique Giving Habits and How to Reach Them - Elizabeth (McDonough) Ruikka + Alyssa Boger
ratings:
Length:
50 minutes
Released:
Jun 5, 2023
Format:
Podcast episode
Description
Meet Elizabeth and Alyssa. They’re sharing insights from The Nonprofit’s Guide to Engaging Gen Z created by Classy and Pursuant (bravo on evolved partnerships ?). Gen Z just doesn’t operate like any other generation, and we love how they break the status quo. We’re chatting about how nonprofits can create long-lasting partnerships with this deeply generous generation. Tune in for your guide on engaging with this generation that’s already making its mark on philanthropy.?Learn How to understand Gen Z’s motivations An overview of The Nonprofit’s Guide to Engaging Gen Z Ways nonprofits can partner with Gen Z for greater impactToday's GuestsElizabeth (McDonough) Ruikka, Senior Director, Demand Generation & Digital Marketing, Classy + Alyssa Boger, Senior Vice President, Client Strategy, PursuantEpisode HighlightsAlyssa’s story and journey to where she is today (4:30)Elizabeth’s story and journey to where she is today (6:10)Understanding Gen Z’s motivations (10:30)How to Engage Gen Z (17:00)How + Where Gen Z is gathering (20:00)How we begin building our Gen Z donor bases (25:00)The top 3 values of Gen Z donors (28:00)A powerful moment of philanthropy in Elizabeth’s life (39:00)A powerful moment of philanthropy in Alyssa’s life (41:00)Alyssa’s One Good Thing: No is a complete sentence. (45:00)Elizabeth’s One Good Thing: You want to hire people that are smarter than you. (47:00)How to connect (50:00)For more information + episode details visit: weareforgood.com/episode/432.Looking for free professional development? ? We’ve partnered with our friends at Virtuous for the Responsive Nonprofit Summit and we want to get all the content for free to you and your teams.Head over to weareforgood.com/RNS to watch the replay of all the sessions.Support the showSupport the We Are For Good PodcastWe believe education is for everyone. We strive to make our teaching as forward-thinking, accessible, affordable and inclusive as possible. Your generous support will help power the #ImpactUprising, free resources and community for change-agents globally. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode ?Say hi?LinkedIn / Instagram / Facebook / YouTube / Twitter
Released:
Jun 5, 2023
Format:
Podcast episode
Titles in the series (100)
11. How to Quiet the Fear + Embrace Risk - Diana Hartley by We Are For Good Podcast - The Podcast for Nonprofits