This is the breakdown on Roc-A-Fella Records. Founded in 1995 by the trio of Shawn “Jay Z” Carter (the talent), Damon “Dame” Dash (the promoter), and Kareem “Biggs” Burke (the silent partner), it became one of hip-hop’s most iconic labels.The label took time to develop. Jay’s debut album, Reasonable Doubt, is now seen as a certified classic, but took time to get that recognition. It wasn’t until 1997 when Def Jam acquired a 50 percent stake in the label and The Roc went to that next level.Roc-A-Fella then created Rocawear, Roc Films, and went on an unprecedented arena tour across the country — rare for rappers at the time. Other artists like Cam’Ron, Kanye West, Beanie Sigel, and Freeway joined the squad.. Despite the success, the founders grew apart, which led to its infamous split. To break it all down, I was joined by my friend and Jay Z biographer,  Zack O’Malley Greenburg. Here’s what we covered:1:20 Roc-A-Fella origin story7:21 Reasonable Doubt09:43 Friendly rivalry with Bad Boy Records12:43 50-50 deal with Def Jam15:59 How Roc-A-Fella’s deal compared to others18:59 The Hard Knock Life Tour’s impact 28:32 Expanding the brand beyond Jay Z 30:32 Why Dame and Jay’s split was inevitable38:59 Artists taking sides44:21 Best Roc-a-Fella signing?45:22 Best business move?48:27 Dark Horse move?53:02 Missed opportunity? 59:07 Will Dame and Jay ever make up?1:00:45 Who won the most from Roc-a-Fella? Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuests: Zack O’Malley Greenburg, @zogblogThis episode is brought to you by Norby, your digital marketing Swiss army knife. Get started for free with a free 2-week trial (no credit card needed) AND get 50% off for 3 months after that. Start your free trial todayThis episode is sponsored by DICE. Learn more about why artists, venues, and promoters love to partner with DICE for their ticketing needs. Visit dice.fmEnjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapitalTrapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.TRANSCRIPT[00:00:00] Zack Greenburg: I think it was really good for hip hop, and I don't think it was ever going to turn violent, but I think again, there was just this kind of like national paranoia around hip hop and, there is, you know, in waves.I think it was just a, good reminder that you can have like a spirited dispute and, it's okay and it's entertainment, you know? and it's, nothing that anybody needs to be afraid of. So, you know, of course like credit to Jay and Nas for resolving it amicably, yeah, I mean just, to have that end, you know, like very amicably I think was just so good for everybody involved. And then, you know, I think it's really fun to watch, Jay and Nas as their relationship has evolved And, you know, Nas was sort of always like the one who was sort of behind, when it came to the business of things.[00:00:46] Dan Runcie Intro: Hey, welcome to the Capital Podcast. I'm your host and the founder of Capital, Dan Runy. This podcast is your place to gain insights from executives in music, media, entertainment, and more who are taking hip hop culture to the next level.[00:01:13] Dan Runcie Guest Intro: This episode is a rewind. We're going back in the clock to the late nineties, early two thousands, and we are revisiting one of. The most iconic record labels at the time, the one and only Roc-A-Fella Records. Roc-A-Fella Records, is the record label started by Jay-Z Dame Dash, Big Burke, and went on to be one of the most iconic hip hop record labels and hip hop brands, and that's a key thing from this conversation.I was joined by my friend Zach O'Malley Greenberg. He wrote Empire State of Mind, a biography on Jay-Z, and he also wrote Three Kings that broke down Jay-Z, Dr. Dre, and Diddy's Business Moves. So he was a perfect person to have this conversation with. We talked ab