Are you thinking about the ways you could use NFTs for your digital agency? After working in nine agencies, Kent Lewis decided to start Anvil Media in 2000, which is nowadays one of the oldest search engine marketing agencies in the Pacific Northwest that specializes in analytics, SEO, paid media, and organic social media strategy. Last year, during the NFT boom, Kent wrote a not so serious press release about this phenomenon and got the attention of companies wanted to learn how to use these one-of-a-kind digital assets. Just like that, he got into the NFT world and is developing some projects around them. Today he joins Jason to talk about what are NFTs, how some companies started using them, the possibilities to further develop their potential, and how can digital agencies get in on the action too. 3 Golden Nuggets What are NFTs? There’s been a lot of talk about non-fungible tokens since their boom last year. In essence, it is is a unit of data stored on a blockchain that certifies a digital asset to be unique and therefore not interchangeable. We’ve seen sold for hundreds of thousands, but how can companies use them? Some early adopters saw success from selling digital items to create brand awareness (Pizza Hut selling digital pizzas, Pringles selling a golden chip). But there’s still much room to continue innovating. How brands are using them. If the first step was brand engagement the future of NFTs for companies includes brand engagement and brand perception management. In this post-pandemic world of much more remote work and remote communication, it makes sense to add digital products to your offerings. The future of NFTs includes its gamification, meaning tokens, rewards, exclusive access, and more. How can agencies get in on the action? As we’ve seen, agencies can help their clients jump on the NFT trend to create brand awareness and engagement. But some agencies are themselves starting to use NFTs. Access to exclusive rewards is a good way to create interest in your brand. Some agencies are starting to do this by the tokenization of their time. For example, someone that gets a good deal on one of your agency’s tokens could get a good deal for an hour of your time. Kent also recommends paying close attention to how Gary Vaynerchuk is innovating with NFTs. Sponsors and Resources Wix: Today's episode is sponsored by the Wix Partner Program. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out Wix.com/Partners to learn more and become a member of the community for free. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Using NFTs Like Gary Vee To Create Brand Engagement Jason: [00:00:00] Hey, what's up, agency owners? Jason Swenk here and have another amazing guest for you. We're going to talk about how your agency can use NFTs. That's right. And we're going to tell his story and so you can do that. So let's go ahead and jump into the episode. Hey, Ken. Welcome to the show. Kent: [00:00:25] Pleasure to be here. Thanks for having me. Jason: [00:00:27] Yeah, man. I'm excited to have you on. So tell us who are you and what do you do? Kent: [00:00:32] So my name is Kent Lewis. I am based in Portland, Oregon since 95, you know, marketing PR background. But in 96, I got involved in the internet, started optimizing websites before Google was a thing. And I've been a part of nine agencies, founded two, co-founded two. But when I was fired the second time from an agency that I was a key manager in, I decided I'm probably unemployable. Better do my own thing. So started out in 2000 with Anvil Media, as a consultancy and started bringing in employees in 03. And have been active and keeping it a relatively boutique-sized digital marketing agency since then. And when I'm not doing the agency thing, you know, I'm trying to get outside. That's the great thing about Portland, we're an hour and a half from the ocean, from the mountains from rivers,