Seth Godin is well known in much of the global business world as the ultimate Entrepreneur/Social Innovator and an icon of fresh perspectives that focus on what really matters. In this episode, Dr. Lynda and Seth discuss the insights in his new book, The Song of Significance, which has been described as a book for a new era in the world of work… and a new generation. 
00:00
Preview
00:23
Intro & Welcome
03:47
What’s the best job you ever had

Bosses think that money and job security are the most likely answers

A 10,000 person survey across 90 countries  showed that the top 3 reasons were:


I accomplished more than I thought I could

I was treated with respect

I was proud of the work I did


Bringing humanity to the work you do benefits everyone


05:32
Normalizing working life

Simple changes in the work place 

Employees can also be proactive about the choice 


08:14
Significance

“Significance is meaning and meaning comes from making a change happen”

School has taught us to focus on things that work doesn’t need

Significance in work comes from questions such as:


Who am I here to change

What is the change I seek to make

How will I know if its working?


Significance makes us feel alive


00:09:09:15 - 00:11:32:06
Break
11:34
Humans are not resources

How our current system came into being

robotic work 

Treating humans like resources 

Assume good intentions & give people the benefit of the doubt



Take responsibility for what we bring to the work environment

Figure out how to add value by connecting to change that impacts your customers, vendors, co-workers etc. 


13:26
The Great Resignation

The promise of meaningful, secure work and reasonably good compensation and conditions went out the window the with the introduction of outsourcing, downsizing, mechanising which treated people like disposable objects

People have recognized this change their commitment to companies has waned over time


14:55
Management is not leadership

Managers use power and authority to get people to do what they want faster & cheaper

Leaders voluntarily identify people who want to get somewhere and help them get there

You can’t do both jobs at the same time


Tension vs Stress in the workplace

Stress is wanting to stay and go at the same time and it leaves us torn 

Tension is a good thing and nothing changes without tension


Are meetings a symptom of work crises?

Asynchronous thoughtful work is extremely powerful

Meetings are useful for collaboration & conversations but bosses often take the lazy approach of using them for one way communication and take comfort in seeing people as a proxy for measuring productivity


19:31
Collaboration & Diversity

Teams that bring different skills together produce better work than teams lacking diversity

false proxies and should be eliminated 


21:23
What are real skills these days?

Real skills are attitudes that can be learned


23:52
The Goodness Opportunity

Being where we need to be and bringing your heart to what is involved

Are we working with people who are seeking to make the change that we're trying to make in the world

The Goodness solution is a foundational issue and not top down

People need to make a decision to be good and create impact that creates goodness and this impact will multiply


25:56
Protecting Peoples’ Dignity

Offering people dignity is extremely powerful

Criticize the work and not the worker


30:07
The age soundbites

The internet & social media 

People are incentivized to winging it rather than doing the research


31:48
PAGE 19 THINKING
32:39
The Carbon Almanac
33:23
Closing

Do the work that scares us

Keep making a ruckus! We need you!