The biggest threat to sustainability is anonymity.----------------------------------------------------------Welcome to Investing in Regenerative Agriculture and Food.Join our Gumroad community, discover the tiers and benefits here: www.gumroad.com/investinginregenag. Other ways to support our work:- Share the podcast - Give a 5-star rating- Or buy us a coffee… or a meal! www.Ko-fi.com/regenerativeagriculture. ----------------------------------------------------------- At the office of Eosta I interviewed Volkert Engelsman. CEO of Eosta, international distributor of fresh organic and fair fruits and vegetables. Volkert's views:"The biggest threat to sustainability is anonymity""If I don’t know you I can exploit you""Trade in our case is not about buying low and selling high, it is responsibly running a supply chain""Marketing sustainability automatically leads to monetising sustainability"He prefers to talk only about profit but we have to factor in the costs of people and planet. So Eosta started measuring the 20% of the kpis which make up 80% of the impact to find the true cost of organic. Organic apples are for instance 19 euro cents healthier per kilo compared to conventional apples. Only looking at the pesticide differences. By taking data from the EFSA European food safety agency on pesticide residue, and fed that data to the models of DALI disability life year calculation of the WHO. "Organic is not too expensive, conventional (chemical) is too cheap" To raise awareness for the proactive healthcare of food. Eosta will be looking at the health benefits of organic food with a campaign called: doctor Goodfood. Where to start investing in a food system for the future in quite simple according to Volkert:Show notes and links:www.investinginregenerativeagriculture.com/2018/02/01/volkert-engelsman. Please hit the share button if you think this interview is relevant for someone you know!----------------------------------------------------------- For feedback, ideas, suggestions please contact us through Twitter @KoenvanSeijen, or get in touch through the website www.investinginregenerativeagriculture.com. Join our newsletter on www.eepurl.com/cxU33P. The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.https://groundswellag.com/2023-speakers/ https://groundswellag.com/2023-speakers/ Support the showFeedback, ideas, suggestions? - Twitter @KoenvanSeijen - Get in touch www.investinginregenerativeagriculture.comJoin our newsletter on www.eepurl.com/cxU33P! Support the showThanks for listening and sharing!