If you want to drive meaningful environmental change you are going to need to make regenerative agriculture more profitable. ----------------------------------------------------------Welcome to Investing in Regenerative Agriculture and Food.Join our Gumroad community, discover the tiers and benefits here: www.gumroad.com/investinginregenag. Other ways to support our work:- Share the podcast - Give a 5-star rating- Or buy us a coffee… or a meal! www.Ko-fi.com/regenerativeagriculture. ----------------------------------------------------------- The suit in London and the farmer in Argentina need to start speaking each others language. The first one needs to learn the challenges of farming, the farmer needs to understand the level of reporting and milestones the fund manager needs to raise capital. If Chuck could change one thing: he would come up with a KPI to measure soil carbon and the correlation to financial returns. Chuck’s advice for investors: Meet with regenerative farmers and have meaningful conversationsTalk to investors who have been allocating capital to regenerative agriculture for a couple of yearsPlus learn about the food sector at large and the global challengesThoughts from the episode:When you demonstrate that the right economic choice is regenerative you will completely transform how money is allocated in agriculture. And there are trillion of dollars invested in agricultureIf you want to drive meaningful environmental change you are going to need to make it more profitableCarbon seems to be the best proxy for the (health of the) rest of the agriculture system- Farmers for the most part are still price takers, even if they grow a crop which is better for the planet for probably healthier for usFarmers could come for the regenerative premium and stay for the cost savings- Big buyers could also share in the cost savingsWhen retailers and processors are going to see healthy soil means healthy plants, there will be a very clear way to differentiating between a crop that is grown in a healthy soil and one that is notThe links and show notes can be found here:www.investinginregenerativeagriculture.com/2018/12/10/chuck-de-liedekerke. ----------------------------------------------------------- For feedback, ideas, suggestions please contact us through Twitter @KoenvanSeijen, or get in touch through the website www.investinginregenerativeagriculture.com. Join our newsletter on www.eepurl.com/cxU33P. The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.https://groundswellag.com/2023-speakers/ https://groundswellag.com/2023-speakers/ Support the showFeedback, ideas, suggestions? - Twitter @KoenvanSeijen - Get in touch www.investinginregenerativeagriculture.comJoin our newsletter on www.eepurl.com/cxU33P! Support the showThanks for listening and sharing!