Our two favorite subjects, owls and raising ambassadors. Owls are considered flagship species, which means that while they may not necessarily be directly endangered, they are species chosen to raise support for biodiversity conservation in a given place or social context. This means that due to their widespread appeal, they have the capacity to draw in an audience to more complex issues related to their ecosystems and less charismatic components. What this also means is that they can act as flagship individuals for education programs. We often say people come for the owls and stay for the vultures. But raising an owl for life as ambassador is challenging, even to be a glove bird. We want the bird's presence to reflect the care and expertise that the organization requires. In this episode we discuss what this looks like in the beginning stages and how the many mistakes we made led us to our mission of raising ambassadors over ten species of native and non-native owls. You can sign up for the Masterclass of How to Raise an Ambassador Owl and you can also find our exclusive, limited seats only 4 week live mentorship, Train with Me - Owl Ambassador Training and learn the ins and outs of this intricate and incredibly important process. Join us with a free 14 day trial in the Avian Behavior Lab with the code AVIAN