This week Matt is joined by Bjarke Ingels, Roni Bahar, and Nick Chim from Nabr, a real estate development company specializing in sustainable, customizable apartments. Nabr’s mission is to address the housing crisis with a unique approach: a business platform that creates, at scale, well designed, attainably-priced apartment units on a homeownership model.Its founding team comes well-qualified for the task. Bjarke is one of the world’s leading architects and the founder of BIG, the Bjarke Ingels Group architectural firm; Roni came to Nabr via his role as WeWork’s Director of Development; and Nick boasts a background with Sidewalk Labs and Google.The trio reveals that the secret to Nabr’s business model and designs is that they are inspired by consumer productization. Too many developers build cookie-cutter housing that is not consumer-friendly in terms of technology, delivery, and design. Nabr is breaking the mold by pulling inspiration from consumer companies like Lego, Tesla, and Apple. Matt highlights a throughline between his conversation with Bjarke, Roni, and Nick and the Terra Search merger with ZRG Partners, as both are intent on building businesses of scale with a bespoke consulting model.