Far too many organizations formulate their strategy with antiquated approaches designed to make everyone feel good, and then fail to implement anything meaningful. Ineffective strategies, assessed using assumptions rather than quantifiable metrics, muddy organizations’ abilities to hone an identity that will make them stand out. Developing goals around the business’s true competitive advantages — determined using a five-factor test — will distinguish them in the eye of the customer and result in extraordinary returns.

Chuck Bamford, Ph.D., is a strategy consultant who has worked with hundreds of organizations to develop and implement a compelling strategy. In his role as a professor for the past 25 years at Texas Christian University, University of Richmond, University of Notre Dame, Duke University and others, he has been honored with 22 Professor of the Year awards.

The Strategy Mindset 2.0 Topics

During our conversation, Chuck and I discuss the following topics:

The major difference between The Strategy Mindset and The Strategy Mindset 2.0Why knowing your current customers and competitors is so importantHow to have a reason for existenceMission statementsImportant of VisionHow to structure an organization properlyHow to keep an organization strategically aligned

Guest Resources

If you are interested in learning more about Chuck and his resources, be sure to check out the following links:

Chuck’s websiteThe Strategy Mindset 2.0The Strategy MindsetEntrepreneurship – The Art, Science, and Process For Success, 3rd EditionConcepts In Strategic Management and Business Policy, 15th editionBusiness Management for the Personal Fitness TrainerSome Things are Never ForgivenChuck on TwitterChuck on LinkedIn

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