INTRO In our very first podcast named “Who We are and Why We are Producing a Podcast”, we gave you some background on how our podcast came to be. Had it not been for Traci Deforge of “Produce Your Podcast” randomly reaching out to us, we would not be here today. As a recap, Kelly and I went to a design mastermind in Las Vegas where Phil Pallen, a brand strategist, said we would be great doing a podcast. We liked the idea but didn’t have any idea how to make it happen. That’s where Tracie Deforge and Russ Riba come in. They are co-founders of a company called “Produce Your Podcast”. We are happy to have them as our guests today and they will be telling us about their backgrounds, how and why they got started in this business and how they can help you! A. Traci Deforge: a. Her background B. Russ Riba: a. His background C. Podcast Statistics a. How many podcasts are out there? a. Typical length of a podcast b.  How many people listen to podcasts? a. Age? b. Gender? c. Household Income? d. Location? c. How often do people listen to podcasts? a. Are they listening from their car? b. Are they listening while working out? c. Are they listening at home? d. Are they listening on a mobile device? d. What are the top podcast categories? D. What do you need to start a podcast? a. Equipment a. Microphone b. Headphones c. Podcast hosting account E. What makes a podcast successful?