Introducing Ben Krueger Ben Krueger is our guest today joining us on the Steve Jobs inspired Join Up Dots podcast. He  is a man who joins a very select band of entrepreneurs and businessmen who have made more than one appearance on the show. First appearing on the show on the 17th July 2014, he spoke passionately about his love for podcasting and his deep dive into the medium. Joining up the dots, it all started when he was penned up in an office working the dreaded dead-end job, and had to find something that would help him alleviate that daily feeling of boredom and dread.  So he resorted to listening to marketing and business podcasts, and as he listened, he started researching, and learning more about podcasting as a personal interest. How The Dots Joined Up For Ben This quickly grew into voracious research trying to uncover what made certain podcasts wild successes, and others a flop. So obsessed was he that he first created Authority Engine, which helped people become legends through the power of their voice. This has now pivoted into helping people start a podcast, or get theirs edited through Cash Flow Podcasting. When we last spoke he was living in Thailand as was an entrepreneur with a passion for the outdoors, travel, adventure, business strategy and podcasting. So is he still wearing the baggy shorts, and the sunglasses or has he settled down and watched his efforts grow his business? Well let's find out as we bring onto the show to start joining up dots with the one and only Ben Krueger Show Highlights During the show we discussed such deep subjects with Ben Krueger such as: Why a product that is too different even if its brilliant, more often than not wont get legs and gain traction. Ben shares a great story about a photography business in the UK, who niche down on every website they have online. We discuss how the clarity of a business is an evolution, and more often than not will become visible straight away. And lastly........... Why all business owners must focus on the value proposition of the perfect customer time and time again to truly find success. Ben Krueger Books How To Connect With Ben Krueger Website Linkedin Facebook Twitter Return To The Top Of Cash Flow Podcasting If you enjoyed this episode of Ben why not listen to some of our favourite podcast episodes such as Spike Ball Founder, Nick Ruiz,  Sarah Caltieri or the amazing Sam Bearfoot Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from. Full Transcription Of Ben Krueger Interview Intro 0:00 When we're young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK, David Ralph. David Ralph 0:26 Now, good morning to you. Good morning, everybody. everywhere across the world. Do you ever sit there laying in bed or maybe in the bath and think to yourself, that guy who was on episode 88 of Join Up Dots back in 2014? I wonder what happened to him. Do you ever do that? Well, I know I do. And I'm glad I'm going to actually find out because today's guest is a man who joins a very select band of entrepreneurs and businessmen who have made more than one appearance on the show now first appearing on the show on the 17th of July 2014. As I said he spoke passionately about Lots of podcasting and he's deep dive into the medium. joining up the dots. It all started when he was penned up in an office working the dreaded dead end job and had to find something that would help him alleviate that daily feeling of boredom and dread. So he resorted to listening to marketing and business podcasts. And as he listened he started researching and learning more about podcasting just as a personal interest. Now, this quickly grew into a voracious res