We welcome our founder, Duke Phillips III, back to the podcast to discuss the newest project at Ranchlands: the Collective. The Collective, launching May 1st, is a new opportunity to become a member of Ranchlands and gain deeper access to our mission of perpetuating ranching into the future via exclusive articles, podcast episodes, events, conversations, and experiences on working landscapes. By cultivating a growing group of people around the values of ranching, collaboration, and conservation, we see great potential to rebuild our human relationship with the environment. As Duke says in this episode, "we want people to look at Ranchlands as something that they own, something that belongs to them, that they're on board and that they're making things happen for the higher good." -- Learn more about the Collective and sign up for $5/month at www.ranchlands.com/collective Email us with any questions, comments, or ideas at collective@ranchlands.com