Create your own IT FACTOR, to stand out in a saturated market. How many of you have said, “but there are so many people already doing what I want to do?” Then you start scrolling…and the Comparasionitis takes hold and your Inner Bully starts pointing out all of the things you don’t have, “you don’t have the credentials like she does;” “you don’t have dozens of testimonials;” “your pictures suck and no way will your abs ever look like that.” THE END. Now you have halted production on your dream business. Well, I won’t allow you to stay in that zone, because I know if you have that calling inside you, you were meant to do it, in fact, you were designed for it. Otherwise you wouldn’t have that vision sitting on your heart at all. You would be totally satisfied where you are at, so clearly you were MEANT FOR MORE. The secret sauce to standing out from the crowded marketplace lies within you. Your unique energy. Your unique perspective. Your unique personality. Your unique style. Your unique quirks. As the Founder of a brand, you are the brand. People buy from brands, coaches, network marketers, service providers, etc… who make they FEEL a certain way, who make them feel seen, heard, understood, and connected. The way to draw these ideal clients to you is by shining a spotlight on your “uniqueness” (putting this in quotes as I’m sure this is another one of my made up words).  Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.