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    Rachel Krupa on Why Press Still Matters, But Affiliate Marketing Matters More—And How To Update Your PR Strategy Accordingly

    Rachel Krupa on Why Press Still Matters, But Affiliate Marketing Matters More—And How To Update Your PR Strategy Accordingly

    FromWorkParty

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    Rachel Krupa on Why Press Still Matters, But Affiliate Marketing Matters More—And How To Update Your PR Strategy Accordingly

    FromWorkParty

    ratings:
    Length:
    29 minutes
    Released:
    May 3, 2023
    Format:
    Podcast episode

    Description

    On this episode of WorkParty, host Jaclyn Johnson is talking with PR maven Rachel Krupa, a top-tier publicist with 21 years of experience and a roster of clients that includes Goop and Thrive Market. Krupa unpacks how the media landscape is shifting and why that matters to both brands and publications (as well as consumers). You'll also get some insider intel on how she founded her own brand—The Goods Mart, which is not your average gas station minimart—without a business plan, thanks to her network connections.   RESOURCES: To connect with Rachel click here To follow The Goods Mart click here To connect with Jaclyn Johnson click here To follow along with Create & Cultivate click here To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)   Produced by Dear Media
    Released:
    May 3, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Part work, Part party. WorkParty is a movement for a new generation of women like yourself, women who are redefining the meaning of work on their own terms. Welcome to WorkParty the podcast. Where creative and entrepreneurial women celebrate each other’s successes. WorkParty is the vision of Jaclyn Johnson, the powerhouse founder and CEO behind Create & Cultivate, the fastest growing online platform and conference for millennial women in business. In WorkParty the book, Jaclyn spills on how she found the determination to flip her rock bottom moment into hard work and success —and how you can, too. By age 32 she had sold a company, launched a new one, bought her first home, found the love of her life and had a million ups and downs in between. WorkParty the podcast is all the lessons she learned and the advice she wishes she had gotten along the way. You’ll hear from female founders, CEOs, entrepreneurs, creatives and so many other badass boss ladies. And what do you get from listening? We’re keeping it 100, giving you that career real-talk, and no BS advice. To check out the WorkParty blog and learn more about the WorkParty book and tour visit WorkParty.com. You can also follow along for daily updates and exclusive content on Instagram at @WorkParty.