What’s good people, today were talking to Noah Callahan-Bever, former editor In Chief of Complex, executive at DefJam, and creator of Idea Generation. He had rap stories for days, and today we talk about what it was like being with Jay-Z and Kanye as they made Watch The Throne, getting trapped in an elevator with Eminem, and getting Kim Kardashian on her first cover shoot. This convo was awesome and inspiring, I’m excited for y’all to peep it.Thanks to Morgan & Morgan for sponsoring today's episode!Produced by @WillSchwartzzEdited by @markgagnon00:00 - START01:26 - Naturally blessed hair14:51 - 1st time listening to Hip Hop31:41 - Noah starting with Sway32:46 - Meeting Jay-Z - getting grilled on Hip Hop45:43 - Respecting the endeavour + music reviews turnaround is immediate53:21 - Meeting Eminem - an artist that is obsessed with his craft01:11:28 - Being relentless - there are no overnight successes01:26:56 - You feel when Busta Rhymes or KRS-One performs01:28:43 Dave Chappelle’s complete command of the audience01:30:05 - Eminem’s craft + creating like it’s a full time job01:37:40 - Kanye West - start, friendship, MC Hammer and Ye’s creative process02:05:09 - Ye never sleeps on the job02:22:27 - Being in the studio for “Paris” & “Otis” + Jay-Z really is a one-take wonder02:37:43 - Rap’s influence - Noah applying it to his work + not compromising on brand02:52:59 - David Byrne - music is product of its context03:02:33 - First Complex Covers - Lil Wayne & Kim K’s first cover ever03:23:10 - Hustling for a chance + Mark’s finessing03:42:51 - Origins of Hot Ones with Sean Evans04:29:40 - Interviewing Tay Keith = triumph in extreme adversity