These aren't the same broad lessons that you hear repeated in different ways from so-called "pros." Check out these Not-So-Obvious lessons and see what you can apply to your business. Two internal "default settings" that you can use to avoid overthinking and anxiety.   Four filters to use to approach buying and reading books so you benefit the most from them and save yourself time.  The most counter-intuitive advice about being "professional" you'll ever hear.  -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.